During the fall of 2017, the Caribbean Islands were hit hard by several hurricanes and tropical storms. Marriott International tasked my agency to develop an awareness campaign that highlighted the destinations and properties that were still open to guests and their community. I took on the role of lead creative, developing the core concept that invited guests to uncover what the Caribbean had to offer. The tactics of this campaign included digital animated banners, print ads, and in-flight promotional videos.
